Factors | Targets to influence behaviour change |
---|---|
Capability (C) | Targets may include understanding why and how to make the change, having the competencies needed to implement and sustain the change. |
Opportunity (O) | Targets may include having the financial and material resources to make the change, having sufficient time to enact the change; exposure to social or other prompts to undertake the behaviour; having a supportive work culture to encourage the behaviour change. |
Motivational (M) | Targets may include truly wanting or needing to engage in the behaviour, having habits and routines, and values and identity that embrace the behaviour. |